How Healthcare Networks of America partnered with a national EHR company to design and deliver a physician-focused e-course series—generating net-new leads, nurturing warm prospects, and accelerating their sales pipeline to close over $400K in revenue.
A leading electronic health records and practice management company had a proven product—but lacked a trusted channel to reach physicians. They needed three things:
Physicians they had never reached before—outside their existing marketing channels and conference circuits.
Physicians who had seen their product validated by a trusted third party—not a sales rep or a sponsored ad.
Content to share with leads already in their funnel—something that builds credibility and accelerates the close.
This wasn’t a company that lacked a good product. They lacked a credible path to the physicians who needed it.
Physicians are overwhelmed by vendor outreach, skeptical of marketing claims, and increasingly guarded with their time. The traditional playbook wasn’t working. They needed a fundamentally different approach.
HNA has served private practice physicians since 1993. These doctors have contractual relationships with HNA and trust the network to bring them relevant advancements. When HNA presents your product, it carries the weight of a 33-year trusted relationship—not a sponsored advertisement.
HNA validates your product to physicians. Instead of you saying you’re great, a respected third party says it for you.
Physicians who register and attend are pre-qualified. Attendees who engage with polls and CTAs are your hottest prospects. Registrants who don’t attend are warm leads ready for nurture.
Share the e-course recording with leads already in your funnel. A trusted third party validates your solution—helping close deals faster.
HNA designed a comprehensive 4-part e-course series delivered over 5 months. Each 20-minute session was expert-led, targeted to HNA’s physician network, and promoted via Facebook and LinkedIn to capture net-new physician audiences beyond the existing network.
Real results from one session in the series—“Chronic Care Management Part 2”
Each e-course builds on the last. Registrants from earlier sessions return. The audience compounds. Here’s what the full 4-part series produced.
We are a national provider network of over 4,000 engaged physicians dedicated to the preservation of private practice medicine. Since 1993, we have connected doctors across multiple specialties with the latest advancements in their field, while introducing new ways of creating additional revenue streams and enhancing quality of care.
HNA has the trusted physician network. You have the product that can help them. Together, we’ll build an e-course that generates leads, builds trust, and drives revenue.
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