For those of us who are in the business of  helping doctors build their practices, we often times have to be very careful not to use the dreaded word “Business” or “Marketing”. This may sound crazy to outside observers, since healthcare is 16% of the United State’s economy and threatens to bankrupt the country. Why is it that doctors don’t want to think of themselves as being in “business”. Much, I’m sure, comes from their training and oaths taken to put the patient first above all. Think of this though. Doesn’t every business have to balance their clients service and satisfaction with the survival of their business? If the healthcare economy risks bankrupting the country, and physicians are on the front line of it, it’s probably time he realize that it’s a business as well as a  practice. Just as physicians have a moral responsibility to serve their patients, they have a moral responsibility to ensure that they do their part  in helping 16% of our economy  to work efficiently.

What do you think? We’d like to hear from you on this subject.