Everyone has seen numerous drug companies advertising their medications on T.V. with the list of side effects that sound far worse than any ailment they might treat.Have you ever considered what this means to the doctor? Doctors are now finding that drug company ads are leading patients to question treatment plans or diagnoses determined by the

After undermining your authority to the patient (see part 1) the drug companies turn their powers of persuasion on your staff, covertly sneaking into your offices, bribing your staff with lunches and goodies. Based solely on personality your staff is swayed by the drug reps.

They determine who is allowed in, who can talk to you, what drugs samples

Fraud and staff theft are on the rise. Why is this happening? One reason is a spiraling economy. Another is lack of physician oversight. As the operation of medical practices gets more complex administratively, physicians are having a hard time staying on top of it. It may not be just lack of time…many physicians lack the expertise to manage their

I once interviewed an office manager about why they used a specific vendor. Her answer to me: Because they bring us cookies with every $50 order. Cookies? Not better pricing, not better service, not even because she hadn’t had time to research other companies, but because they brought her cookies.

This is not an uncommon occurrence. Drug companies

Question: How could Facebook or Twitter affect your clinical outcomes?

Answer: By giving you a way to stay in constant contact with your entire patient base in the digital age. What if a quick sentence helped one of your patients continue eating healthy or supported them through a rough patch in their plan to quit smoking or even served as a

I’m having a conversation with a friend of mine this morning and we are in general talking about several stats from doctors that we would like to see, marketing strategies for doctors and in general the overall paradigm shift that is happening in medicine today. He then hits me with the statement “I think 30% of doctors do think their r

The temporary course to freeze the scheduled 21% medicare reduction was blocked by Republican Sen. Jim Bunning of KY. Bunning claims the fix in the bill would add to the national debt.

Physicians and patients alike are outraged. This new cut will devastate the physician community and put disabled and elderly patients at risk of losing care.

So what

Everything seems to be going against physicians these days. Reimbursements are declining, most expect healthcare reform to hurt doctors more than help them. Doctors lives are increasingly controlled by managed care “specialists”; even worse, the public perception of the integrity of physicians is declining. What should you do, roll over and cash i