Attracting the type of patients you want to your practice is becoming increasingly complex. Contracting with the largest or highest paying health plans is just one method to bring patients into your practice. Smart physicians are recognizing that a new source of patients is emerging and that source is the INTERNET. By creating a proactive online patient recruitment strategy, physicians are able to attract those patients that meet their ideal criteria.
HNA’s has developed an Online Patient Recruitment Service that can be tailored to meet the needs of your practice. The components of the program include:
Website Design
Website Optimization
Online Networking Listing
Email Newsletters
Reputation Management
Free Online Analysis
Professional Article Writing and Online Submissions
Website Design
Website design is an integral part of an Online Patient Recruitment Program. The goal of a Professional website is to promote and inform. It can be used to :
· Portray the professional image you seek,
· Communicate more effectively and efficiently with your patients
· Attract those new patients you seek to serve.
Does your website reflect who you are or want to be? Does it target the type of new patients that you most want to attract? Are you maximizing the purpose of your website?
See sample websites here.....
Website Optimization
In the internet world, finding a doctor can be overwhelming. Can new patients find you? Have you built your web presence so that your name pops up when prospective new patients are searching the web? Most physicians do not realize that strategies exist that enable your name to be highlighted for those patients seeking a healthcare provider in your field or geographic area. A common mistake made by website designers is to create a site that is not optimized. Optimized means that your name/site is positioned near the top of the search page when a patient searches for something related to you on the web. Website Optimization ensures that:
· Your name is ranked highly on internet search engines
· Patients who are seeking providers in your area of expertise can find you
Online Network Listing
A high percentage of patients now use the internet to locate information on providers. To meet this need, HNA includes its providers in it's Online Network Listing service. The service enables providers to have pertinent professional information listed on the web in a manner that is most desirable to the provider and most appealing to new and existing patients . The information includes:
· Map to practice location
· Pertinent contact information
· Brief biography
· Specialties and practice focus
· and much more
Email Newsletter
It has been shown that frequent online communication with patients can help physicians breed a loyal patient following. HNA offers its providers an email newsletter service that enables the physicians to regularly and efficiently communicate with their current and prospective patients. Providers who utilize this communication strategy find it helps them to:
· Get the word out in a cost effective and time efficient manner
· Demonstrate that you care about your patients
· Provide health education which is highly sought by patients
· Portray the image you desire to the outside world
· Target those patients who you seek to attract to your practice.
Reputation Management
Have you ever “googled” your name and see what pops upon the internet? Would it shock you to know that most of your patients have looked you up on the web? Most physicians do nothing to manage their most important asset—their name—on the web.
Research has shown that patients now use the internet as their primary source of physician and health information. The internet has become both a friend and a curse for professional people. With the massive use of blogs, directories and rating services, professional reputations can be destroyed within hours. Likewise, with proactive Reputation Management strategies, a physician can ensure that:
· Your good name is highlighted and easily found for those searching the internet
· Any negative information on you is minimized
· New patients you seek to serve are attracted to your practice
In our current times, it is crucial for all healthcare providers to proactively present the online professional image that your ideal patients seek. This will not only enable you to maintain your current patient base, and attract new patients who you seek to serve. HNA’s Professional Reputation Management program will give you the boost you need to succeed on the web.
Free Online Analysis
Have you ever “googled” your name and see what pops upon the internet? Would it shock you to know that most of your patients have looked you up on the web? Most physicians do nothing to manage their most important asset—their name—on the web. Complete the Free Online Analysis form below and we will tell you how you stack up to the competition.
Professional Article Writing and Online Submissions
Another way for physicians to enhance their reputation and positive exposure on the web is by writing and submitting online patient education articles, composed in lay terms for the general public. Because physicians rarely have the time to devote to writing, HNA has established a professional article writing service where you can work jointly with a professional writer to complete articles that promote your reputation on the web. Once written, HNA submits the articles to hundreds of sources that enables you to gain the exposure you need. This approach is helps the provider by:
· Demonstrates your ability to relate/communicate with your patients
· Promoting you and your practice though educational writing
· Enabling your name to be highly ranked and in a positive light on Google.
Packages and Pricing...
How may we help you? Simply fill out the form below or contact us at 877 -311-3338 . Let us know how HNA may help maximize your marketing and reputation!
